Author: 团队
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Answering Non-PPC Questions from PPC Clients.
(Pay-per-click) clients may have a variety of questions and concerns that go beyond typical PPC-related inquiries. Here are some non-PPC questions your clients may ask, along with tips on how to answer them: Common Non-PPC Questions from PPC Clients Our agency recommends that PPC clients keep in mind that while PPC campaigns can deliver instant…
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15 PPC Mistakes to Avoid for Effective Advertising Campaigns
PPC (pay-per-click) advertising is an effective way to reach your target audience and increase brand awareness. However, it’s easy to make mistakes that can undermine the effectiveness of your PPC campaigns. Here are 15 common PPC mistakes you need to avoid for effective advertising campaigns: Not defining your target audience PPC campaigns are only effective…
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Is Ad Fraud damaging your Brand’s Reputation?
Ad fraud is a big problem for online advertisers. It happens when dishonest publishers use automated software to generate fake traffic or click on ads, inflating their numbers and costing advertisers money this not only hurts businesses financially, but it can also damage brand reputation. They can also make it difficult to accurately measure the…
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Ad Fraud: Everything You Need to Know
Ad fraud is a big problem. It’s estimated that digital ad fraud costs In the United States were believed to reach 81 billion U.S. dollars in 2022. But what is ad fraud? How does it happen? And who does it affect? In this blog post, we’ll answer all of those questions and more. Keep reading…
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What click spam is and how it affects your ads?
If you’re an advertiser, chances are you’re always looking for ways to get more eyes on your ads. But what if I tell you someone is wasting your marketing budget by spamming your ads with click spam? So, let me tell you what is click spamming. What are the consequences of click spamming? And how…
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What is click fraud and how does it work?
Click fraud is a fraudulent practice in online advertising where invalid clicks are generated on ads to increase the click-through rate or generate revenue for the fraudster. It can be carried out by humans or bots and can occur on various platforms. Click fraud detection and prevention require a multi-layered approach, including monitoring traffic, using…
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How Ad Fraud Is Killing Your Marketing?
Ad fraud is a big problem for marketers. Every day, billions of dollars are wasted on fake clicks, views, and impressions. Ad fraudsters use sophisticated technology to dupe brands into thinking their ads are being seen by real people. What is ad fraud and how does it work? Ad fraud is a type of online…