Best Top 12 PPC Tools



As a marketer, you know the importance of pay-per-click (PPC) advertising. After all, PPC is a crucial part of any digital marketing strategy. However, you also know that a successful PPC campaign can be challenging. That’s why having the right PPC tools is so important.

But what are the best PPC tools out there?

In this blog post, we’ll count down the top 10 PPC management tools that every marketer should know about. From platforms like SEMrush software like Wordstream Advisor, these tools will help you run your PPC campaigns like a pro. So let’s get started:

1. SE Ranking

SE Ranking is a powerful SEO competition tracking tool that can also be used to manage PPC campaigns. It helps you track your competitors’ PPC ads and offers keyword research and analysis, helping you stay ahead of the competition.

2. Ahrefs

Ahrefs is another popular SEO and PPC management tool. It’s designed to help you research keywords and keep track of competitors’ performance. With this tool, you can even analyze the quality of PPC ads and identify areas of improvement in your campaigns.

3. Bing Ads

Bing Ads Intelligence is a powerful PPC tracking tool from Microsoft. It offers advanced features like detailed keyword research, competitor analysis, and ad optimization which can help you refine your campaigns for better results.

4. WordStream

WordStream is a PPC management tool that helps businesses with keyword research, ad creation, and bid management. This tool also offers a number of other features and tools to help businesses improve their online marketing efforts, such as website optimization and social media marketing.

5. HubSpot

HubSpot is an all-in-one marketing tool designed to help businesses manage their campaigns, track their results, and generate leads. It offers features such as website optimization, content creation, email automation, and analytics that can be used to measure success and make improvements in your campaigns.

6. Moz

Moz is an SEO and online marketing platform that helps businesses with their search engine optimization efforts. Moz’s PPC management feature provides businesses with keyword research, ad creation, bid management, and other features to help them improve their campaigns. In addition to PPC management, Moz also offers tools for website optimization, link building, and content marketing.

7. SEMrush

Keyword research is a cornerstone of PPC management and SEMrush provides robust keyword research tools to help businesses maximize the performance of their campaigns. In addition to keyword research, SEMrush also offers features for competitor analysis, website optimization, content marketing, and more. With SEMrush’s comprehensive suite of tools, businesses can improve their campaigns and maximize the effectiveness of their PPC efforts.

8. Adespresso

Adespresso is an intuitive platform designed to help businesses create and optimize their PPC campaigns. The platform has a drag-and-drop interface that makes it easy to create and manage your campaigns, as well as features for A/B testing and automated bid management. Adespresso also provides insights into the performance of your campaigns, allowing you to make data-driven decisions. With its extensive range of features, Adespresso is a great choice for businesses looking to get the most out of their PPC campaigns.

9. SpyFu 

SpyFu is a competitive intelligence tool that helps businesses spy on their competitors’ PPC campaigns in order to gain insights into their strategies. It also offers features for keyword research and analysis, AdWords audit reports, competitor analysis reports, and more. 

10. Optmyzr

Optmyzr is a suite of tools designed to help businesses with various aspects of pay-per-click (PPC) campaign management, including keyword research, ad copy testing, bidding, budgeting, and more. You can also integrate with popular CRM, analytics, accounting, eCommerce, and webmaster platforms.

11. Google Ads

Google’s advertising platform allows you to create and manage PPC campaigns across various Google products, including search, display, video, and mobile advertising.

12. Opteo

Opteo is a powerful PPC (Pay-Per-Click) tool designed to help advertisers manage and optimize their Google Ads campaigns. It provides various features and functionalities to streamline PPC management and improve campaign performance