The Beginner’s Guide to PPC



If you’re new to online advertising then you’ve probably heard of (pay-per-click) advertising. What is it? And more importantly, how can it help your business? In this blog post, we will answer all of your questions about PPC and teach you how to create a successful campaign!

What is PPC, and how can it benefit your business? 💼

PPC, or pay-per-click, is a form of online advertising in which businesses can display ads on search engine results pages (SERPs). 

When a user clicks on an ad, the business pays a small fee to the search engine. It can be an effective way to drive traffic to your website and generate leads or sales.

There are several benefits of using PPC for your business.

  1. it is a relatively low-cost form of advertising. You only pay when someone clicks on your ad, so you can control your budget.
  2. PPC can be targeted to reach your ideal customers. You can choose keywords relevant to your products or services, and your ad will only be shown to those who search for those keywords.

Finally, PPC is measurable and trackable. You can see how many people have clicked on your ad and track your ROI (return on investment).

How to create a successful PPC campaign 🚀

When it comes to creating a successful PPC campaign, there are a few things you need to keep in mind.

First and foremost, your keywords need to be relevant to your target audience.

You also must ensure that your ads are well-written and targeted to your specific audience.

Finally, you need to track your results so that you can adjust your campaign accordingly.

If you keep these things in mind, you’ll be well on your way to creating a successful campaign.

The different types of PPC campaigns 💡

There are four main types of PPC campaigns: search, display, video, and shopping.

Search campaigns are the most traditional and well-known type of PPC campaign. Text-based ads appear in search engine results pages (SERPs) in response to a user’s query. Search ads are purchased on a pay-per-click basis, meaning you only pay when someone clicks on your ad.

Display campaigns consist of banner ads, rich media ads, and other visually-engaging ad formats that appear on websites and apps across the internet. Display ads are often purchased on a cost-per-impression basis, Which means that you pay for every thousand times your ad is shown.

Video campaigns are ads that can appear on YouTube and other video sites, as well as on websites and apps that support video advertising. Video campaigns are usually obtained on a CPM basis.

Shopping campaigns are types of (pay-per-click) campaigns that specifically promote products or services available for sale online. These ads typically appear on SERPs and include key information about the product, such as the price, store name, and product image. Shopping campaigns are most commonly bought on a CPC basis, which means that you pay every time someone clicks on your ad and is taken to your website or online store.

The advantages and disadvantages of PPC

Pay-per-click is a type of online advertising in which businesses pay a fee each time one of their ads is clicked. It is a way to secure visits to your site, rather than trying to make these visits organically.

It can be an effective way to drive traffic to your website, but it’s not without its drawbacks. Here are some things to consider before launching a PPC campaign:

Advantages: ✅

Customizable – as you run your campaigns, you can make many small adjustments to improve based on what works best.

Training resources – there are many (often free) online courses and training materials to help you develop your skills.

Fast – you will see the impact of your pay-per-click efforts almost immediately. Organic search engine optimization (SEO) tactics can take months to make a difference.

 Disadvantages: ❌

Time investment – you can’t just set up your campaigns and leave them. You need to invest time into optimizing and improving to get the best results.

Skills required – it can take some practice to set up effective campaigns. Many businesses choose to use a specialist agency.

Costs can quickly add up – if you aren’t monitoring and optimizing your campaigns to be confident you get a return on investment, money could be wasted. You will need to allocate a budget for PPC campaigns, unlike SEO methods where the investment is time and skills.

How to measure the success of your PPC campaign 📊

CTR 🖱️

Look at your click-through rate (CTR). This is the number of clicks your ad receives divided by the number of times it is shown. A high CTR means that your ad is relevant and effective.

When measuring the success of your campaign, there are a few key metrics you should look at.

Conversion Rate 📥

Look at your conversion rate. This is the number of people who take the desired action on your website after clicking on your ad. A high conversion rate means that your ad is successful in driving customers to your website.

Cost Per Conversion 💰

Look at your cost per conversion. The total cost of your campaign divided by the number of conversions is this. A low cost per conversion means that your campaigns are efficient and effective.